Pradeep Swaminathan has had a successful career as a corporate executive. He has held positions on the board of listed companies. In his second innings, he works for an NGO which helps farmers market their produce directly to the consumers. He has drawn on his corporate experience to highlight the importance of the effect of the behaviour of senior executives on the morale and motivation of their employees and loyalty to the organization. He discovered the joy of storytelling while narrating bedtime tales to his children. His articles have been published in the Reader’s Digest and The Hindu. His first book was privately circulated and was given a good review by The Hindu.